Want to take a leaf out of Amazon’s book? Dive into our quick quote-finding form to compare top CRM suppliers and find out more. And crucially, it’s helped it sell to its millions of loyal customers not once, but again and again, while fighting off swarms of competitors. In its 4th edition, CRM at the Speed of Light has been printed in 9 languages and taught in over 70 universities as a primary text.
OUR TAKE: While over 10 years old, this is one of the most well-known books on CRM out there. So just how did Amazon’s CRM take it from its humble roots as a garage-based online bookseller to unfettered digital dominance?ĭeveloping its CRM strategy has helped Amazon retain customers, and tailor its service around the individual. CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers. Its founder Jeff Bezos is on track to be the world's first ever trillionaire – although the company itself surpassed that particular milestone a year ago. In Q3 2020 alone, it reported a colossal $96.15 billion in net sales – a 37.4% increase from the same period in 2019. So what’s been the secret behind its massive success?Īmazon’s world class Customer Relationship Management (CRM) strategy, of course.Īmazon is growing every year. Amazon is an ecommerce goliath – a household name where you can buy almost anything you might want or need, and have it delivered the next day. If you have been in a country or area on the red list of England, Scotland, Wales or Northern Ireland in the 10 days before you arrive in the UK, youll need to book a 10 day (11 night) managed hotel quarantine package, even if you are fully vaccinated. The red list is constantly under review and subject to change at short notice. But when it comes to sheer size, we might as well be. There are no countries on the red list at this time. No, we’re not talking about the South American rainforest.